About Us
Our Story
Valuufy was born out of a desire to bridge the gap between sustainability rhetoric and reality. After years of research at the Value Research Center in Kyoto, our founders realized that existing sustainability assessment methods were falling short – focusing on narrow criteria, failing to capture true impact, and enabling value washing.
We set out to create a better way – a holistic, transparent, and actionable framework for measuring and creating sustainable value. The result is ValuuCompass, powered by our innovative Value Model, which empowers organizations to assess their impact across 7 key stakeholders.
Rooted in Japanese Business Philosophy
Valuufy is deeply influenced by centuries-old Japanese business principles, such as the "Sanpo Yoshi" philosophy – the belief that business should benefit the seller, the buyer, and society as a whole. Established in Kyoto, the birthplace of the Kyoto Protocol and home to many of Japan's oldest businesses, Valuufy integrates these enduring principles of stakeholder value creation into our modern, data-driven approach.
Meet the Team
Our team brings together years of experience in sustainability, research as well as executive business pratice and innovation management in a global and local environment.
